Text 5, 2011, performative work, from the exhibition Third Family of Objects and Confrontational Reading, hunt kastner, Prague, 2012, photo: author's archive
Thank you Steve
Jobs, from the bottom of my heart. Without your mastermind what would the
brilliant Carrie Bradshaw have wrote her column on. Where my SATC fans at? You
know we have seen this scene far too often. Carrie restlessly typing away as
she stares out the window at the picturesque New York skyline. How perfect is
this? Typical Carrie. I can hear her now, "Later that day I got to
thinking..." Then when her beloved motherboard crashed and Aidan came to
the rescue. It was a sad day in Carrie Bradshaw Land! The thought of no more of
Carrie's ingenius writings being brought to the readers of NYC saddens me to
this day. Never fear, Aidan saved the day. Of course Carrie was broker than
broke back mountain from buying too many pairs of Manolos so Aidan bought her
new MacBook which she hated, returned and went back to her prehistoric MacBook
was no brief. But the really funny thing was the only direction we got from
Steve Jobs is: "don't make it cute". ... We presented two versions of
the logo. One with and one without the bite. Just in case he thought the bite
was too cute. Fortunately he went with the one that gave it the most
personality with the bite. ...
He bought his first Mac
in 1999. In a second-hand shop near Wenceslas Square. He was twenty three years
old. He brought it home and placed the various parts on the table. It was
called a Power Macintosh 7300. He’d used a similar one at secondary school. He
ran his fingers over the surface of the keyboard, touched the mouse
incredulously, tried pressing the buttons on the CD-ROM and floppy disk drives.
He still couldn’t believe it. He made greasy smudges on the monitor with the
tip of his index finger. He was fascinated by the grey plastic casing with its
slightly grainy surface. He couldn’t get enough of it. The logo with its colour
stripes on the front side of the computer and monitor, directly above the model
insignia, was probably the thing he liked most about it. It was just a
centimetre in diameter and was shaped like an apple with a bite taken out of
Power Mac G3 B/W unboxing, http://www.youtube.com/watch?v=XV0XEXzucsM; 21. 10. 2011.
fireplace was a single picture, at which Soames glanced mechanically. What!
Chinese! A large whitish sidelong monkey, holding the rind of a squeezed fruit
in its outstretched paw. Its whiskered face looked back at him with brown,
almost human eyes. What on earth had made his inartistic cousin buy a thing
like that and put it up to face his bed?
Well, I'm probably the least religious person, so Adam
and Eve didn't have anything to do with it. The bite of knowledge sounds
fabulous, but that's not it. And, there is a whole lot of other lure about it.
Turing the famous supposed father of computer science who committed suicide in
the early 50's was british and was accused of being homosexual, which he was.
He was facing a jail sentence so he committed suicide to avoid all that. So, I
heard one of the legends being that the colored logo was an homage to him.
People think I did the colored stripes because of the gay flag. And, that was
something really thought for a long time. The other really cool part was that
apparently he killed himself with a cyanide laced apple. And, then I found out
Alan Turing's favorite childhood story was Snow White where she falls
asleep forever for eating a poisoned apple to be woken up by the handsome prince. Anyway, when I explain the real reason why I did the bite it's kind of a let down. But I'll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that's what you get. It was after I designed it, that my creative director told me: "Well you know, there is a computer term called byte". And I was like: "You're kidding!" So, it was like perfect, but it was coincidental that it was also a computer term. At the time I had to be told everything about basic computer terms.
Unboxing: Mac mini,http: //www.youtube.com/watch?v=KeO2AhVneUc; 21. 10. 2011
also bought his second Mac in a second-hand shop. In 2003. This time it was in
Žižkov. His old Mac was already rather worn and outdated. He needed something
slightly newer. Well, and a year before that he’d seen the new laptops while on
a year-long study trip abroad. So he’d set his heart on one. Finally, after
several months of searching, he came across a used PowerBook in Žižkov. He
managed to get the salespeople on his side and they sold it to him with a
discount. They had no idea what they actually had in their possession. This
thing had been lying there for several months and nobody had wanted it. So they
wanted to get rid of it. He brought the computer home and once again he was
fascinated. Especially by the fact that he could carry it around with him; it
hardly weighed anything. It was made of mat grey titanium. The logo was on the
outside of the monitor; when he opened the computer and switched it on, it lit
up. He sat around with the laptop on the bed and at the table, turning it round
so that he could see the bright silhouette of the apple from all sides.
coverings off the picture, Fleur brought it in, and setting it up on the
jade-green settee, stood away and looked at it. The large white monkey with its
brown haunting eyes, as if she had suddenly wrested its interest from the
orange-like fruit in its crisped paw, the grey background, the empty rinds all
round — bright splashes in a general ghostliness of colour, impressed her at
I discovered my
appetite for writing right about the same time that the first season of Sex
and the City started airing. Naturally, Carrie Bradshaw became my idol
almost overnight. Even now, 12 years hence, I still have to consciously avoid
Bradshaw-ish euphemisms when I’m (supposedly) free writing; the character’s
influence on me is that great. Now, Carrie has always had a Mac. From the
PowerBook to the iBook G3 Clamshell to the Macbook Pro – you name it, she’s had
it. Because of that, I’ve always associated Macs as a ‘writer thing’, and I
have drooled and fantasized about owning one since, thinking that it’s going to
make a better writer out of me, or at least, inspire me enough to write more.
The moment I could afford it, I got my first Mac, with the second – and current
– one hard on its heels. And true enough, the switch did inspire me to write
more and write better, probably because I no longer had to suffer the constant
headaches that my PCs and netbooks of old used to plague me with.
Tech : 20th Anniversary Mac (TAM) UnBoxing & First Boot,
http://www.youtube.com/watch?gl=GB&hl=en-GB&v=xaOyJ5FUjSw; 21. 10. 2011.
acquired his third Mac in 2006 when the motherboard on his G4 packed up. He was
reluctant to part with the computer, but nothing could be done about it. In the
repair shop he learnt that to have it repaired would come to about two thirds
of the price of buying a new one. That decided it. Even this next purchase was
something new, something he’d not experienced before. For the first time he was
in possession of a brand new computer. He no longer felt like going from one
second-hand shop to another, or looking for the best offers in the small ads
sections. Also, Macs were now a lot cheaper. He decided to get another laptop.
And so he bought a MacBook with a thirteen inch display. Finally he could
unpack the computer for the first time himself. He brought the box home and for
several minutes just looked at it. He turned it round in his hands, examining
it from all sides. Finally he took the plunge and with a shaky hand he cut
through the sticky tape. He took out the white paper fabric bag and a white
object slid out – a monolithic rectangular prism with rounded corners, its top
dominated by the outline of a bitten apple, it had a CD-ROM slit on the side
and a number of ports for USB, FireWire etc. He gawped at the shape in
disbelief and it seemed unreal to him. Several times he tried to open it, but
each time the two sides snapped back together again; it took him a little while
before he succeeded. His fingers glided over the keyboard several times, then
over the touchpad and after that he softly pressed the on button.
“Why, it’s a
perfect allegory, sir! Eat the fruits of life, scatter the rinds, and get
copped doing it. When they’re still, a monkey’s eyes are the human tragedy
incarnate. Look at them! He thinks there’s something beyond, and he’s sad or
angry because he can’t get at it. That picture ought to be in the British
Museum, sir, with the label: ‘Civilisation, caught out.’”
It's a real unique experience that still makes my day
whenever I see it unexpectedly. You're watching a movie or tv and usually when
they have a cool character they'll have a laptop with an Apple logo on it, like
Meryl Streep in The Devil Wears Prada. I've done a lot of traveling and early
on when the logo still had multicolored stripes on it I was in China and there
it was on a billboard somewhere. It was Chinese script that I couldn't read,
but something that came out of my head was up there for all to see and to
interpret. It's kind of a personal thing. It's kinda like having a kid. You're
very proud of it.
Unboxing: MacBook Pro 2011 Core i7, 4GB of Ram, 128GB SSD http://www.youtube.com/watch?v=yoY-keXUdr8&feature=related; 21. 10. 2011.